Water is no longer only a sustainability topic. It is becoming a business continuity issue, a sourcing issue, a community issue, and eventually a cost issue for every brand that depends on global textile production.

Some ideas stay on paper. Some make it to market. A few even go on to win awards.

Which raises an interesting question:

Why do some ideas stay in the notebook while others make it onto the shelf?

Great businesses aren’t built simply by solving problems.

They are built by recognizing opportunities.